Muslim Seitmametovich Karaiev

Bachelor of Engineering (BEng), Faculty of Engineering and Technology

Crimean Engineering Pedagogical University

2012-2016

Web & Marketing Analyst with 5+ years of experience building end-to-end tracking infrastructure for e-commerce, SaaS, and mobile apps. Increased measurable conversions by 15% via Server-Side GTM and reduced ad-platform discrepancies by 25%. Expert in GA4, sGTM, Consent Mode v2, AppsFlyer, and BigQuery; a bridge between developers (Data Layer specs) and marketing teams (attribution, campaign tracking), with an AI-assisted workflow for faster SQL, specs, and diagnostics.

1. GA4, Consent Mode v2, Cookiebot, Data Layer
2. GTM, sGTM "Stape", Measurement Protocol
3. Server-side APIs: Meta CAPI, TikTok Events API
4. AppsFlyer, Firebase, RevenueCat, SKAdNetwork
5. Pixels: Meta, TikTok, Bing, LinkedIn
6. BigQuery, SQL, Looker Studio, Apps Script
7. Google Ads, Apple Search Ads, CM360, DV360
8. Customer.io, GrowthBook, Microsoft Clarity
9. Al tools: Claude, ChatGPT, Gemini